What do you get when you combine a highly anticipated summer opening, post-concert midnight steak deals, and a viral scavenger hunt? The arrival of Rowley’s at Yas Bay. Known for its notoriously simple menu and high-energy atmosphere, the brand is teasing its Abu Dhabi debut with a city-wide Yas Bay Key Hunt from July 17. If you stumble upon one of their secret keys, a year of free steak could have your name on it. Spot a key, scan the hidden portal code, and you could unlock the holy grail of foodie prizes before the doors even open. Ready to secure the bag (and the beef)? Here is the inside scoop.
A year of free steak at Rowley’s with the Yas Bay Key Hunt
Rowley’s is a cult-favourite steakhouse that originally built its reputation in Dubai’s DIFC district. The delicious steakhouse is hosting a treasure hunt called the Yas Bay Key Hunt. Hidden around the Yas Bay area are keys that come with accompanied code cards. With 12 keys hidden every week, this is the perfect promotional treasure hunt to create hype around the restaurant opening.
The treasure hunt launches on July 17 with participants rushing to find the keys across foiur secret locations in Yas Bay – only two zones open up every time. At 6pm sharp on every Friday, cryptic clues will be released on the Rowley’s Instagram Stories. Registered participants will receive maps showing the search zones to look at.
Those who are lucky will find a key to unlock prizes worth more than AED 12,999. The gifts include AirPods, Ray-Ban sunglasses, Polaroid cameras, Yas Bay Annual Passes, complimentary meals at Rowley’s, Red Tail memberships and Birthday Steak Passes.
Now, the hard end-date for the Yas Bay Key Hunt hasn’t been declared yet. But we assume it’s either when the doors open to the new Rowley’s or all the major keys are claimed.
Key information
- Location: Yas Bay area (Revealed on Rowley’s Instagram stories and maps on registration)
- Dates: July 17, 2026 onwards
- Price: Free to participate
- Registration: By filling this form
